Maison de parfum — Paris IIIᵉ

Ambre Premier

Eau de parfum №1 — 50 ml

Composition

  • Tête

    Bergamote, safran

  • Cœur

    Rose de Damas, bois de oud

  • Fond

    Ambre gris, vanille noire

Tenue & sillage

Ce qu’il devient,
heure par heure.

Ambre Premier is built to change. The bergamot burns off inside the hour, the rose and the oud hold the middle, and the amber is still there when you take it off. Traced across twelve wear trials at 21 °C.

0 h 2 4 6 8 10 12 h Tête Cœur Fond
Courbe de tenue — 12 h, peau, 21 °C
  • TêteBergamote, safran0–3 h
  • CœurRose de Damas, oud1–8 h
  • FondAmbre gris, vanille noire4–12 h

Sillage

IntimeModéréSignature

Tenue

8–10 h

sur peau · plus de 24 h sur tissu

Concentration

18 %

eau de parfum · macération 8 semaines

Ambre Premier — 50 ml

€180

Édition de 300 flacons numérotés · Livraison mondiale

Le comptoir

Quatre formats — Ambre Premier №1

Le coffret est en carton gris non blanchi, sans vernis, fermé d’un cachet de cire. La recharge, elle, arrive dans un sachet et rien d’autre : c’est le but.

La collection

Campagne — Automne MMXXVI

Why it’s built this way

A fragrance you can't smell through a screen has to be sold by light and weight. We built Aurel's storefront around one held shot that never leaves the page, so the product stays in your hands while the copy moves past it.

  1. 01

    One shot, held

    Instead of a gallery, the flacon is fixed to the stage and the shop moves past it. The bottle is in frame for the whole scroll. It is the closest a screen gets to putting it in your hand.

  2. 02

    We drew what we couldn’t show

    You can’t smell a page. So the thing that actually sells a €180 bottle is how it behaves over ten hours. We charted that instead of claiming it in a paragraph nobody reads.

  3. 03

    A ladder, not a single button

    One buy button only converts people who have already decided. A €12 trial gives everyone else somewhere to go besides away, and the refill brings them back.